On April 25, 2022, Cover Corporation announced the Hololive Meet project, featuring all the talent from across Holostars and Hololive Production and aims to accelerate the expansion of Hololive Production into international markets and named Gawr Gura, Tokino Sora and Ayunda Risu as ambassadors for the project. On March 18, 2022, following her 3D debut live performance at Makuhari Messe, it was announced that the life-sized figure and 1/7-scale figure of Gura, which were both displayed at the expo, would be auctioned for charity. On July 3, 2021, it was announced that a Gawr Gura Nendoroid figure would be produced, and on August 6, pre-orders for the figure were opened. On July 4, she became the first virtual YouTuber to reach 3 million subscribers, and subsequently 4 million subscribers on June 16, 2022. (UTC+0), she reached 2.97 million subscribers on July 1, surpassing Kizuna AI as the most subscribed VTuber on YouTube. Her first original song, "REFLECT", was released on June 21, 2021. On May 7, her first outfit reveal stream reached a peak of 194,280 simultaneous viewers, breaking the VTuber record previously held by Sakura Miko (about 145,000). On January 18, her channel subscribers surpassed 2 million, making her the second VTuber to reach this milestone, second only to Kizuna AI, and she celebrated with a karaoke stream on January 23. She is the third VTuber overall to reach 1 million, behind Kizuna AI and Kaguya Luna. Her channel reached 1 million subscribers on October 22, 2020, which was the fastest growth of any VTuber channel. On November 28, "Gawr Gura" was listed in the Niconico Japanese Internet Pop 100 as one of the top 100 most popular search terms of that year on Niconico and Pixiv, ranking 99th. Her first YouTube livestream was broadcast at 6 AM JST on September 13, to a viewership of approximately 45,000 people the VOD gained over 800,000 views in the span of three days.
Gura's Twitter activities first began on September 9, 2020. The design of Gawr Gura was illustrated by Amashiro Natsuki, and the original modeling was done by Shin Umiushi. Cover Corporation announced auditions for English speakers from April 23 to May 24 of 2020, following the global success of its Japanese VTuber lineup.